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26Nov/090

If God created Austin, Satan created I-35

I spent six hours driving from Austin to Dallas yesterday.

Since traffic was moving slow, the cops got smart, if they can't pull anyone over for speeding because of slow traffic, they should patrol the access roads. As a result you'd drive down the access road and encounter multiple traffic stops in a row from people trying to bypass the traffic. As a result people got scared of going on the access roads which only made things worse and reinforces negative stereotypes about law enforcement.

As usual most of the slowdowns and bullshit occurred in Bell County. No offense to residents but Bell County sucks for drivers. The access roads either cut off, loop around or are patrolled by so many cops that its not worth the trouble. Furthermore there always seems to be holiday road construction which only adds to the frustration.

Oh well, I get to come home, hang out with my mom and help clean. Happy Thanksgiving.

6Nov/090

That Time I Told Off Bo Jackson

Normally when 10-year-olds meet professional athletes, they ask for autographs ... me ... I told off Bo Jackson and he nearly killed me.

It was the summer of 1995 and the baseball's All-Star game was being held at The Ballpark in Arlington which had opened the previous year. As part of the promotion for the game, Dr. Pepper ran a contest where local kids would be able to be on the field during the opening ceremonies of the game. They received some 50,000 entries and they selected 150 kids to be on the field. I was one of them.

I remember how awesome if felt to win something like that. I was at day care when I found out I won and I do remember saying something to the effect of "lata suckas" though at 10 I probably had no idea what it even meant and just picked it off MTV somehow.

My mom received four tickets to the game and my dad flew in from Florida to see me. I felt special and its honestly one of those childhood moments that you can look back on and still feel good about 14 years later.

Anyways, the experience consisted of two days of fun. The first involved hanging out at the smaller ballpark nearby and practicing relaying a baseball from it to the main stadium to be for the telecast before the first pitch.

One really cool thing was all of the MLB'ers that were hanging out and as a result everyone got an autographed ball full of signatures (mine has Ozzie Smith, Mike Jeffcoat, the immortal Darren Oliver and 15 other people I can't remember because it isn't in front of me).

The second day involved playing a pick-up game with other kids my age at the field. Our team's coach was Bo Jackson. YES BO JACKSON! The man who in my opinion would be considered one of the best NFL players of all time had it not been for his hip injury. Bo had retired in 1994 (fact check?) after playing with the Angels in his final season and I'm guessing he was at the game to hang out and just be a positive influence to young people.

Not me.

I've always been known as a man who says what he thinks when he thinks it. This can lead to great jokes or uncomfortable pauses if I lose my train of thought.

Bo was standing at the edge of the dugout when he began to say his trademark phrase, "Bo knows ..."

"Bo knows" was part of a major ad campaign used to promote his personal Nike shoe and it has become Bo Jackson's enduring trademark. As he was about to roll another word from his lips I replied "Bo doesn't know Jack!"

Bo Jackson then approached me and proceeded to pick up my bat and probably for a split second thought about swinging it at me but then playfully put it down. However it was really awkward for the rest of the game and later when I found out why Bo wasn't playing baseball anymore I felt really bad about it. Honestly Bo, if you ever read this, I'd like to buy you a steak dinner sometime, my treat.

The pickup game ended (I have a copy of my at bat on VHS) and then we did the relay thing before going onto the field. That was the coolest moment ever. Before going onto the field we were hanging out in the tunnel between the locker room and the dugout and all of these NL All-Star players are walking past us shaking hands and giving high fives and it was an amazing moment.

The two players I remember the most from this experience were Hideo Nomo and Reggie Sanders (both of whom recently ended long successful careers).

We got onto the field and being 10 and looking at 50,000+ people surrounding you and cheering you on is something amazing. It was as if I was standing at the center of the universe. Then it was time for the game to start and the experience ended shortly after Jeff Conine was presented with the MVP award following the end of the game.

I look back on my childhood and that moment still brings me joy to this day.

5Nov/090

Landing Page Created in 7 minutes 38 seconds

Who needs a giant, bloated, 500k jpg flyer to promote a show. This is 7 minutes and 38 seconds of craftmanship for the Friday show at the Belmont.

4Nov/091

Recap: Martin Atkins Speaking/Playing at Red7

Musician, author, lecturer and man of 10+ skills, Martin Atkins gave a presentation tonight on modern music promotion. Here are some highlights:

Free is the New Black

Use free music to generate revenue in other ways. He briefly mentioned Radiohead's pay what you feel campaign for In Rainbows but stated that was now antiquated (amazing how fast the industry has changed). Rather he used the example of Prince giving away a free copy of his new album in a UK tabloid that resulted in a string of sold out shows at London's O2 arena. Another analogy could be Nine Inch Nails giving away their Ghosts album for free but providing a premium package that netted Reznor 750k in a day.

Have a Strategy

You should always have a strategy in anything that you do. One example that he used to bring the point home was a map of the United States and on it were the locations of the top 100 markets in the United States. If you draw a line roughly between Minneapolis and Austin, 85 of those markets are to the east where 15 are to the west. The idea behind it was that bands can make irrational touring decisions by failing to plan a tour that is both economical and reaches burgeoning fan bases. (see analytics below)

Brick by Brick

Everything you do to promote and improve yourself as an artist adds allows you to build your brand and eventually brick by brick you will be able to build something great. He mentioned looking at the Great Wall and marveling at its construction but then realizing it was built one brick at a time. Martin emphasized constantly working and making connections even if its only one or two people per show because over time it adds up. Having 10,000 fans is only a multiple of interacting with small groups and individuals.

Be Original

This wasn't really about creating original music as it was creating original ways to sell and promote it. He used some of the following examples:

Moldover's circuit board theremin cd case

Shogun Kunitoki's strobe light kit and (video)

Use Analytics

Martin demoed YouTube's analytics capabilities by showing visitor locations and level of attention. He argued that you should use analytics tools that give geographical data in order to find out where your fans are located and that you should use YouTube's hot spot feature to see where attention drops off during your videos and edit content appropriately.

Music is ...

"A 28 hour a day, 9 nine day a week, 58 weeks per year commitment"

Oh and there's an asterisk

"If your songs suck, you don't practice and your live show sucks, forget any of the above."

What I wanted to hear:

I thought it was a great lecture but the only thing that was missing was any discussion of online promotion. He alluded to the demise of Myspace but he didn't really mention alternative online promotion strategies. For a while there every band had a Myspace and you had to be on there for better or worse but with Facebook stealing users, bands have to find new ways develop fans and Facebook's page application is useful (aka analytics) but doesn't compare to Myspace. He did mention he had 60+ slides he didn't cover and I could have probably gotten into a long winded discussion with him if I wasn't so pre-occupied with who was winning Game 6.

More on Martin Atkins:
Wikipedia
Twitter
Tour Smart

1Nov/090

Mstrkrft Austin Concert Recap

Mstrkrft played at Republic Live on Friday. It was a fun concert. This was the first time I wore ear plugs to a concert. Here's my recap:

8:43

Show up and wait in line for Will Call. Got the VIP tickets aka free vodka for a few hours. Republic Live is a great venue that doesn't know how to operate. Its a new club though so they'll work everything out in time but still, major hassle just getting my tickets.

9:20

Finally got my tickets, walk in order drink number one.

9:20 - 11:45

The opening DJ was really awesome and set the tone for the night. Since I had paid for "free drinks" (if that makes sense) I proceeded to begin ordering as many free drinks as possible. I made friends with an Asian woman who looked a lot like the opening DJ, and myself and "Jarvis" this musician from LA who knows alot of people and wants to make beats, were able to convince her to order shots pretending she was the DJ when really she was an anthropology major from TX State (of course this is what I remember but Will + Free drinks = not so good at the memorization).

Eventually the bartender notices she's serving me every 15 minutes (it was a long line folks) and starts giving me a double to keep me from getting back in line. So I simply get back in line with twice the alcohol.

Will + Free drinks generally equals trouble but I surprisingly held my alcohol well. I manage to send out a few texts that are actually in respectable English and make sense. Later on the real DJ gave me her business card and her name is Grace and she works with 77002.com. I sent her an email asking for her set list because she was actually really good (update 11/10 she sent me some of her set list, on to beatport I shall go).

11:00?

Two guys dressed as Mario and Luigi start to DJ. I was dancing and doing my thing. I wonder what they normally dress like?

12 ish

Mstrkrft start their DJ set. I push my way up to the front and basically spend the entire set three feet away from them while they do their thing. At the end of the set, they poured out shots of crown to people up front and I was lucky enough to get one. If you want to know what it was like, I found a video through twitter that was taken directly to my right by @jposty. (caution loud disruptive bass, turn speakers down)

2:30

I go to Katz's. The place is overpriced and generally sucks but I know that if I eat anything greasy, the contents of my stomach will become a sidewalk art project. I order my food and am served by a muscular man dressed as some Greek God. I feel bad for him because he spent five minutes telling me about his costume and I was giving him this look of "where the hell is my food?" Of course you pay $15 for a sandwich so I feel its within my rights.

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