Will's Blog This is why you have internet filters

10Feb/100

To BMW Driver TX Plate MJM-164

How many did you have before you hit the road tonight?

Let's see, it took you 20 seconds to realize we had a green light at Bee Cave and N. Mopac ... then you crawled along at 20 mph to the onramp before you proceeded to drive 40 mph on a 65 mph road.

I would have passed you but everyone else was passing us because they realized how bad you were driving. You drive a brand new 5-series which isn't exactly a cheap car and I'm surprised it has managed to stay in one piece.

I hope you made it home tonight but if you didn't you have no one to blame but yourself.

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31Dec/090

No More Getting Mad at Other Drivers in 2010

I've made one actual resolution for 2010 and that is that I won't get mad anymore when I drive.

Instead of getting mad ... its time to get even.

I came to this conclusion today while at the intersection of Bee Caves Road and Walsh Tarlton. The left turn lane tends to back up during the afternoon and I was the second car in line to turn left behind whatever Honda calls their Scion xB ripoff (Element?).

Green turn arrow appears ... waiting waiting waiting ... okay quick 'hey light's green honk' .... honking again ... okay for the love of god this horn is going to break if you don't turn left ... ok give up honk because the lights now red and cross traffic is moving. While I'm honking ... everyone else behind me is honking as well as if to say "Your honking isn't doing anything but our honking is going to somehow going to fix everything."

I start to think maybe this person is having a medical problem or maybe they are having an argument with a spouse or maybe they learned Snape killed Dumbledore. As I'm thinking this over, the green turn arrow appears and they turn left like no big deal. I don't take it personally but the driver behind me speeds up and passes both of us then suddenly breaks in front of the Hon-tard and nearly causes a wreck just to try and get back at them.

But trying to cause a wreck just to prove a point is even worse than that HonDUH driver. I mean seriously when was the last time someone honked at you and you said "You know what ... that honk was the wakeup call I need to fix my bad driving habits. I'm going to go to the library and read as much as I can about protected left turns and what these large red signs at intersections mean."

In reality honking only makes the other driver mad especially if they are so unintelligent that they don't realize their offense. It's a waste of time and I've come up with a better solution.

Rather the next time someone messes up while driving, I'm going to get even but not in a violent confrontational manner.

Step 1: Person really messes up while driving. I'll forgive rolling stops, minor delays at lights and cutting me off in difficult merging situations. But if you don't stop for a stop sign, fail to turn when you have a giant green arrow telling you to do so or attempt to merge onto Mopac at 20 mph ... you will invoke step 2.

Step 2: I follow the person to their final destination be it a home or business or park. I'm not going to act in a creepy, vindictive manner but in a subtle fashion so as not to evoke suspicion.

Step 3: Mess with the person:

Scenario 1: If they go to a business because they are running errands (getting dry cleaning, buying gifts) I'll pretend to be a news reporter and ask to interview them for a special report we're doing. I might need a big camera but I'll probably just use a notepad then I'll tell them the following:

Me: "Hi I'm Will with the Austin News Network. How are you? ... We're doing a story about an automobile mechanic who works at the (insert the person's car brand here) dealership and was arrested earlier today."

Driver: "Really? Which dealership was this and why did they get arrested?"

Me: "I don't remember which one, I'll have to check with my editor but apparently this mechanic was performing scheduled maintenance on cars and wasn't wearing any pants and was found to be spreading herpes into vehicles of unsuspecting motorists. A bunch of Austin residents are now suing the dealership and I wanted to see if you would care to comment on the story."

Scenario 2: If they are going back to their office

A: If they work somewhere with a large handicap parking area, I'll have a portable handicap parking sign (pole and all) in my trunk and then plant it in front of their vehicle and get them towed.

B: If they work in a strip mall I'll go into their business and say "I'm really sorry but my son has swine flu and threw up all over the hood of your car. I tried to clean it off but instead I spread it all over the hood. I'm really sorry."

C: If they work in a restaurant or something like that, I'll go in and get a meal then when they walk by I'll say "Man, I hope the restaurant has cameras monitoring the outside, I can't believe that truck completely took out the side of that (insert their car type & color here). What a jerk, that's gonna cost thousands of dollars to fix."

Scenario 3: If they are heading home

Get their address then write a post on Craigslist in the man for man casual encounters (sex) section.

"2010 North American Gay Man Orgy Tour comes to Austin

Alright big beefy studs the man orgy you've been waiting for has finally arrived and this time its going to be bigger and better than last year. If you've been dreaming of doing gay stuff with gay men in a discrete location then stop on by. This year's theme is "Home Wrecker" which is why we're holding it at a private residence (insert their address here). Men ages 21 to 40 can do their gay thing with other play things and have a gay ole time.

So stop on by (insert their address again) at 9PM sharp. $20 cover gets you booze-y and loosey for juicy caboose-y if you know what I mean. Look up directions on Google Maps (its the third house on the right with the McCain / Palin yard sign). Oh and there's a costume contest. CYA THERE!"

You can wait around or leave but I'd stick around to see what happens.

Sure this won't stop bad drivers but it will make for awkward and entertaining moments. (oh and I take no responsibility for anyone who gets ideas from this)

4Nov/091

Recap: Martin Atkins Speaking/Playing at Red7

Musician, author, lecturer and man of 10+ skills, Martin Atkins gave a presentation tonight on modern music promotion. Here are some highlights:

Free is the New Black

Use free music to generate revenue in other ways. He briefly mentioned Radiohead's pay what you feel campaign for In Rainbows but stated that was now antiquated (amazing how fast the industry has changed). Rather he used the example of Prince giving away a free copy of his new album in a UK tabloid that resulted in a string of sold out shows at London's O2 arena. Another analogy could be Nine Inch Nails giving away their Ghosts album for free but providing a premium package that netted Reznor 750k in a day.

Have a Strategy

You should always have a strategy in anything that you do. One example that he used to bring the point home was a map of the United States and on it were the locations of the top 100 markets in the United States. If you draw a line roughly between Minneapolis and Austin, 85 of those markets are to the east where 15 are to the west. The idea behind it was that bands can make irrational touring decisions by failing to plan a tour that is both economical and reaches burgeoning fan bases. (see analytics below)

Brick by Brick

Everything you do to promote and improve yourself as an artist adds allows you to build your brand and eventually brick by brick you will be able to build something great. He mentioned looking at the Great Wall and marveling at its construction but then realizing it was built one brick at a time. Martin emphasized constantly working and making connections even if its only one or two people per show because over time it adds up. Having 10,000 fans is only a multiple of interacting with small groups and individuals.

Be Original

This wasn't really about creating original music as it was creating original ways to sell and promote it. He used some of the following examples:

Moldover's circuit board theremin cd case

Shogun Kunitoki's strobe light kit and (video)

Use Analytics

Martin demoed YouTube's analytics capabilities by showing visitor locations and level of attention. He argued that you should use analytics tools that give geographical data in order to find out where your fans are located and that you should use YouTube's hot spot feature to see where attention drops off during your videos and edit content appropriately.

Music is ...

"A 28 hour a day, 9 nine day a week, 58 weeks per year commitment"

Oh and there's an asterisk

"If your songs suck, you don't practice and your live show sucks, forget any of the above."

What I wanted to hear:

I thought it was a great lecture but the only thing that was missing was any discussion of online promotion. He alluded to the demise of Myspace but he didn't really mention alternative online promotion strategies. For a while there every band had a Myspace and you had to be on there for better or worse but with Facebook stealing users, bands have to find new ways develop fans and Facebook's page application is useful (aka analytics) but doesn't compare to Myspace. He did mention he had 60+ slides he didn't cover and I could have probably gotten into a long winded discussion with him if I wasn't so pre-occupied with who was winning Game 6.

More on Martin Atkins:
Wikipedia
Twitter
Tour Smart

1Nov/090

Mstrkrft Austin Concert Recap

Mstrkrft played at Republic Live on Friday. It was a fun concert. This was the first time I wore ear plugs to a concert. Here's my recap:

8:43

Show up and wait in line for Will Call. Got the VIP tickets aka free vodka for a few hours. Republic Live is a great venue that doesn't know how to operate. Its a new club though so they'll work everything out in time but still, major hassle just getting my tickets.

9:20

Finally got my tickets, walk in order drink number one.

9:20 - 11:45

The opening DJ was really awesome and set the tone for the night. Since I had paid for "free drinks" (if that makes sense) I proceeded to begin ordering as many free drinks as possible. I made friends with an Asian woman who looked a lot like the opening DJ, and myself and "Jarvis" this musician from LA who knows alot of people and wants to make beats, were able to convince her to order shots pretending she was the DJ when really she was an anthropology major from TX State (of course this is what I remember but Will + Free drinks = not so good at the memorization).

Eventually the bartender notices she's serving me every 15 minutes (it was a long line folks) and starts giving me a double to keep me from getting back in line. So I simply get back in line with twice the alcohol.

Will + Free drinks generally equals trouble but I surprisingly held my alcohol well. I manage to send out a few texts that are actually in respectable English and make sense. Later on the real DJ gave me her business card and her name is Grace and she works with 77002.com. I sent her an email asking for her set list because she was actually really good (update 11/10 she sent me some of her set list, on to beatport I shall go).

11:00?

Two guys dressed as Mario and Luigi start to DJ. I was dancing and doing my thing. I wonder what they normally dress like?

12 ish

Mstrkrft start their DJ set. I push my way up to the front and basically spend the entire set three feet away from them while they do their thing. At the end of the set, they poured out shots of crown to people up front and I was lucky enough to get one. If you want to know what it was like, I found a video through twitter that was taken directly to my right by @jposty. (caution loud disruptive bass, turn speakers down)

2:30

I go to Katz's. The place is overpriced and generally sucks but I know that if I eat anything greasy, the contents of my stomach will become a sidewalk art project. I order my food and am served by a muscular man dressed as some Greek God. I feel bad for him because he spent five minutes telling me about his costume and I was giving him this look of "where the hell is my food?" Of course you pay $15 for a sandwich so I feel its within my rights.

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